How will Google run GM, Ford or Chrysler?
November 10th, 2009 | by admin |
Mohit Gupta asked:
I was reading the book ‘What Would Google Do?’ by Jeff Jarvis and started thinking how Google will run GM, Ford or even Chrysler. Google is known for its ability to gather vast amount of data, elegant organization of data, and its business policy to listen to its customer and provide them with valuable solutions. If we use these foundation attributes in the car industry, it will change forever.
Here are my thoughts on how Google will run all major car companies ( if given chance to run them!)
Consumer will get recommendation regarding which car model/option should they buy based on their personal profile from their gmail account, their purchasing pattern, facebook profile, myspace profile, their friends’ recommendations and any other data which Google is currently tracking. At the dealership, the consumer will be able to view data regarding which car model, color and options were the most popular. Dealers will display the list of options which consumers did not like and found to be useless. This data will be very useful for both consumers and the car manufacturer. Consumers can save money by not buying those options and car manufacturer will save money by not producing them. Consumer will be able to create their own combination of colors and options on-line. Once they have done this, they will be provided with two options: first option will provide information on which dealer already has that kind of car along with the car price. Second option will allow the consumer to save money and get the car delivered to him/her in next 1-2 weeks. Consumers can choose between being a normal guy who likes something which has been around for some time and does not like surprises or they can be unique and can order a limited edition color or option to reflect their personalities. As mentioned in the book, car buyers will have an option to buy a unpainted car which they can take to another paint shop to make their car look unique and reflect their personalities. All car buyers will be given free access to their on-line car manual, and will get email reminders for servicing. They can check their car gas consumption, calculate their spending, get graph chart for their cars speed, braking pattern etc. Google will open up the future design concept and will ask consumers to try out the beta versions of the car for free. Google will then make necessary changes and develop a production model based on the input. Google will start including other features like free GPS traffic updates, onstar, free satellite radio, free car washes etc. They will then generate revenue by selling ads in these features.
Overall Google will create a car com-any which talks to its consumer, provides them with the relevant data and benefit from the customers feedback. A win-win situation for everyone.
Its time now for the car industry to learn from the web!
Save on auto repairs and download free coupons from prundo.com
Closet Storage Systems
I was reading the book ‘What Would Google Do?’ by Jeff Jarvis and started thinking how Google will run GM, Ford or even Chrysler. Google is known for its ability to gather vast amount of data, elegant organization of data, and its business policy to listen to its customer and provide them with valuable solutions. If we use these foundation attributes in the car industry, it will change forever.
Here are my thoughts on how Google will run all major car companies ( if given chance to run them!)
Consumer will get recommendation regarding which car model/option should they buy based on their personal profile from their gmail account, their purchasing pattern, facebook profile, myspace profile, their friends’ recommendations and any other data which Google is currently tracking. At the dealership, the consumer will be able to view data regarding which car model, color and options were the most popular. Dealers will display the list of options which consumers did not like and found to be useless. This data will be very useful for both consumers and the car manufacturer. Consumers can save money by not buying those options and car manufacturer will save money by not producing them. Consumer will be able to create their own combination of colors and options on-line. Once they have done this, they will be provided with two options: first option will provide information on which dealer already has that kind of car along with the car price. Second option will allow the consumer to save money and get the car delivered to him/her in next 1-2 weeks. Consumers can choose between being a normal guy who likes something which has been around for some time and does not like surprises or they can be unique and can order a limited edition color or option to reflect their personalities. As mentioned in the book, car buyers will have an option to buy a unpainted car which they can take to another paint shop to make their car look unique and reflect their personalities. All car buyers will be given free access to their on-line car manual, and will get email reminders for servicing. They can check their car gas consumption, calculate their spending, get graph chart for their cars speed, braking pattern etc. Google will open up the future design concept and will ask consumers to try out the beta versions of the car for free. Google will then make necessary changes and develop a production model based on the input. Google will start including other features like free GPS traffic updates, onstar, free satellite radio, free car washes etc. They will then generate revenue by selling ads in these features.
Overall Google will create a car com-any which talks to its consumer, provides them with the relevant data and benefit from the customers feedback. A win-win situation for everyone.
Its time now for the car industry to learn from the web!
Save on auto repairs and download free coupons from prundo.com
Closet Storage Systems
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